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Whether you own a mom and pop corner shop or a worldwide software consultancy, customer loyalty is very valuable to you. Customer loyalty can be loosely defined as the predisposition of any given customer to purchase your goods or services over comparable ones available in the marketplace. When speaking of products (rather than services or the broader classification which includes both) it is often referred to as “brand loyalty.” Investing time and energy in promoting customer loyalty should be an integral component of any business’ marketing strategy.

When business people think of “marketing” in general, they tend to focus on activities targeted at attracting new customers. While expanding your business’ customer base is a crucial undertaking which you must work towards with clearly defined goals, the importance of retaining existing customers mustn’t be overlooked. Working toward promoting customer loyalty (or brand loyalty) is critical to your goal for many reasons. A few of the most important reasons why customer loyalty is important to your business are outlined below.

Repeat Business

Loyal customers, almost by definition, will purchase your goods or services again and again over time. Depending on what type of business you have and what the sales cycle is like, you may end up selling more to one loyal customer in a year than you might to even 10 first time customers.

Greater Volume

As you build relationships with your loyalty customers, it will become increasingly easy to sell to them in higher volumes. This may happen naturally, or you may choose to incentivize the process for your customers. In any case, higher volumes mean greater sales, which translates to higher overall profits.

Cross-selling Opportunities

Customers who exhibit brand loyalty have a relationship with your business. They trust you to provide quality products and customer service. This creates a great opportunity to fulfill more of your customers’ needs than the traditional ones you currently meet. What does this mean? You can make sales to loyal customers across product lines and thus increase your overall sales volume without needing to focus so much on attracting new customers.

Protects You From the Competition

The more loyal your customers tend to be, the safer you will be from the draw of the competition. Establishing strong brand loyalty can make you practically immune to competitive forces. This is especially important in places where new players enter the marketplace often.

Word-of-Mouth Marketing

Loyal customers can also bring you new customers. Customers that have great relationships with businesses tend to talk about it. Happy and satisfied customers who keep coming back to you are very likely to refer others who may need your product and/or services.

Benefit of the Doubt

Let’s face it; things go awry sometimes – even in the best businesses. Sometimes we get an order wrong, don’t meet a deadline, or aren’t able to deliver on promises made to customers. In today’s economy, it’s even easier for little hiccups such as these an others to take place in business. These types of mistakes can damage your business’ reputation in the eyes of a new customer. A scheduling error can make your firm seem disorganized and unreliable. This is a very easy way to lose customers. The good news is, loyal customers are much more likely to give you the benefit of the doubt and/or overlook errors. If you maintain the level of customer service and quality that it takes to achieve brand loyalty in the first place, your customers will be willing to forgive you when bad things happen.

Looking to build brand loyalty for your customers? We help developing customer reward program based on your company’s unique needs.

The biggest selling automobile on the globe, the Toyota Corolla, has quite a few models in Pakistan with unique offerings to provide for a broad range of budgets. The Corolla is mainly acknowledged for Toyota’s accomplishment as the top automobile maker and after its debut in 1966, the Corolla has sold in bigger numbers than any other car, with somewhere near thirty five million units sold a few years ago. The Corolla has possessed enormous allegiance for countless decades and in spite of its unimpressive shape in contrast to a multitude of other vehicles by different companies, automobile buyers who acquire a Corolla barely ever switch over to any other automobile.

Some of the most important reasons for its achievement include superb fuel efficiency, dependability and a significant resale price. The 2009 Corolla has been altered extensively in appearance and with a huge amount of rear leg area and a somewhat wider trunk than prior models, the Toyota Corolla is a genuine family vehicle that can undoubtedly contain bags for many individuals. There are four main models including the Corolla GLi, Altis, XLi and 2.0D, the latter being a diesel version of the automobile.

Potential customers can buy the Corolla Altis in a speedtronic or manual transmission while the XLi and GLi are merely attainable in five-speed manual shift transmission. The appealing options of a sunroof, smooth wood finish interior and keyless entry are purchasable in both the speedtronic or manual variations of the Altis unlike the XLi and GLi. The Corolla GLi like the Altis does however, contain back seat armrests with coffee holders and power windows.

There are a large range of differences in engine efficiency and safety between the Altis and the XLi and GLi. The Altis has an EFI engine with VVTI and size of nearly 1800cc, whereas the GLi and XLi are offered with a 1299cc engine utilizing related engineering. The Altis moreover has seat belts using Pretensioner and Force Limiter on the passenger side as well and a more progressive fuel cut procedure. For prospective customers specifically concerned with the automobile exterior the Altis has a high mount stop-light and side protection molding which is supplied in the body color. The XLi is not sold with ABS or Electronic Brake Force Distribution a substantially worthwhile attribute attainable in the other models.

The Corolla 2.0D is accessible in three types with the Saloon being reasonably comparable to the GLi and the sunroof model comparable to the Altis. The 2.0D has the clear benefit of a diesel engine, but with compressed gas conversions so conveniently accessible, it is no more a chief aspect in finalizing which automobile to purchase.

In terms of the range of models, the Toyota Corolla has a much broader line-up than the Honda Civic, which is restricted to two to three models with minute variations. The Xli however is more directly linked with the Honda City with the Altis being on the whole comparable to the Civic. Toyota has been smart to make available so many types as it empowers potential buyers to decide on a model that matches their requirements completely.

Toyota’s Corolla XLi is an economical and superior quality brand for consumers with less cash.