New and Improved Customer Care for Payday Loans
New and Improved Customer Care for Payday Loans
A new Consumer Charter was formed by four major trade organizations that represent 90 percent of the whole payday loan business in the United States. This new trade charter aims to further develop the standards of the market and increasingly improve service for customers.
Now, payday lending stores must make new commitments to consumers as stipulated in the Charter. For instance, they must comprehensively explain what a payday loan is and how these short-term loans work. Fees and other charges must also be illustrated clearly for the benefit of the customer. It is also illegal under this new charter to force or pressure customers to pay their loans or extend loan terms.
The financial capability of customer must be thoroughly considered by the lenders so that they could afford the loans. In order to make this possible, it will be mandatory for payday loan applicants to undergo thorough credit checking and assessments. If the debtor is unable to repay the loan or is having difficulties in paying their current loan within the span of 60 days then additional interest and charges on the loan would be frozen by the payday lenders.
If for example, the payday loan store decides to recover the customer’s debt through continuous payment authority, they should inform the client within three days prior to it. It is essential that they should also explain how this continuous payment authority works and inform customers that they have the civil right to refuse to it. Customers are given the right to choose what is best for them.
The new charges will be effective on November. 26 this year, this is going to be adopted with the existing codes of practice of payday loan lenders.
Caroline Walton, the current president of the Consumer Finance Association says that they have consulted the Government and consumers in the drafting of the Charter, this is essential in making payday loans’ standards better and more transparent.